The 90-Day Experiment: Testing Your Next Life
You don’t need a forever plan just proof you can start
I used to tell myself I needed certainty.
A clean plan.
A clear outcome.
Some guarantee that the next move would work before I made it.
That requirement kept me frozen longer than any fear ever did.
Because certainty is expensive. It costs time. And time is the one thing you do not get refunded in your 50s.
So I stopped asking for certainty and started running experiments.
Ninety days.
Not forever.
Not a reinvention manifesto.
Just a window long enough to generate proof.
That shift changed everything.
Here is the moment it clicked.
I was sitting at my desk late, again, staring at a screen after a full day of meetings. The glow from the monitor was the only light in the room. My coffee had gone cold. The work was fine. The pay was steady. The role looked good on paper.
And yet I felt that familiar pressure in my chest. Not panic. Not burnout. Something quieter.
Dread.
The kind that comes from knowing you are capable of more but cannot see a safe exit ramp.
That is when the lie showed up.
You cannot start until you know where this goes.
I told myself I was being responsible. In reality, I was buying time I did not have.
I noticed something when I looked back at my own history.
Every meaningful shift in my life started as a test, not a commitment.
Insurance sales was a test.
Blogging was a test.
Affiliate marketing was a test.
Writing publicly again was a test.
This newsletter itself is part of the experiment.
None of those began with a five year plan.
They began with a question:
Can I do this consistently for ninety days?
That is it.
No destiny talk.
No new identity speeches.
Just proof of motion.
Ninety days is short enough to be honest.
You cannot hide behind enthusiasm for that long.
You cannot fake discipline for three months.
You cannot pretend you like something once the novelty wears off.
And that is the point.
A ninety day experiment exposes truth.
Do you actually enjoy the work, or just the idea of it?
Do you show up when no one is watching?
Does the effort energize you or drain you?
That information is gold.
Forever thinking gives you fantasies.
Ninety days gives you data.
This is where tenacity comes in.
Not motivation.
Not excitement.
Tenacity.
Tenacity is what carries you past week three, when the dopamine drops and the friction shows up.
Week one is adrenaline.
Week two is optimism.
Week three is resistance.
That is when most people quit and call it clarity.
It is not clarity.
It is discomfort avoidance.
Tenacity says stay long enough to know.
I am running multiple ninety day experiments right now.
Writing on a schedule.
Publishing ideas before they feel finished.
Learning tools that make me feel slow and clumsy.
Showing up online without a polished persona.
Some days I feel confident.
Other days I feel exposed.
Often I feel tired.
But I sit down anyway.
I open the document.
I hit publish more often than I hesitate.
Stuck no longer decides for me.
The mistake people make is treating reinvention like a marriage.
They want vows.
They want guarantees.
They want to know how it ends before it begins.
Reinvention is closer to dating.
You spend time together.
You notice how you feel afterward.
You pay attention to energy, not just outcomes.
Ninety days is not a life sentence.
It is a conversation with reality.
This approach also removes the pressure to be right.
You are not choosing your next life.
You are testing a hypothesis.
That subtle shift matters.
If it works, you extend the experiment.
If it does not, you stop without shame.
No identity crisis required.
Quitting an experiment is not failure.
Refusing to test anything is.
Here is the hard part.
A ninety day experiment still requires daily effort.
No one applauds day seventeen.
No one cares about your private streak.
The feedback is delayed.
This is where tenacity earns its name.
Tenacity is choosing to continue without emotional reinforcement.
It is boring.
It is unsexy.
It works.
I wish I had learned this earlier.
I spent years waiting for certainty instead of earning confidence through action.
Confidence is not a prerequisite.
It is a byproduct.
You do not think your way into belief.
You behave your way into it.
Ninety days at a time.
So if you are standing at the edge of something right now, stop asking the wrong question.
Do not ask:
Is this my forever path?
Ask this instead:
Am I willing to run this for ninety days and see who I become?
That is a question tenacity can answer.
And the answer will tell you far more than any plan ever could.
What ninety day experiment are you avoiding because you are still demanding certainty instead of proof?
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You nailed it! I have been doing this for over 20 years - and like you said I started off with a bang. By week three I was bored and ready to try something else. This year (2025) I started sticking with things longer - I still get distracted but I’ve seen the benefits when you stick with it.
so true "It is not clarity. It is discomfort avoidance." I used to be like this. Then one day I said to myself when I was ready to quit (or reached the "resistance.") "what would happen if I just kept going" It has worked for me.